BenefitPay
Pitch objectives to increase downloads, utilisation, and overall brand awareness
INPUT:
Upon review of the RFP, we knew that just advertising TBCs features and benefits would
not do justice to both the brand and its offerings. Thereby we began with differentiating the
payment app i.e. BenefitPay from its other products. This reduced the confusion between
TBC the company, and BenefitPay the app We also devised a yearlong marketing strategy
of rewards and prizes for utilising the app, with the help of ‘through the line’ marketing campaigns.
IMPACT:
#1 Downloaded app in Bahrain
1257% increase in utilisation
43% increase in QR Code payments
BD103 M worth of electronic financial transactions
THE MASTERCARD AWARD
AlBaraka Bank Cards Designs. Standing out from the crowd and demanding attention.
INPUT:
We knew that just a good card design would not do justice to the aspirations of the bank. Thereby we looked beyond the card design and delved into production possibilities prior to designing.
This system gave our team the knowledge of building designs that were focused on the end product, rather than a flat design.
IMPACT:
30% Increase in cardholders
150% Increase in applications
AWARD: Best Regional Bank Credit Card Design by MasterCard
MAKING PERSONAL FINANCE, PERSONAL
Personal Finance is one of the most important and lead products of a bank.
The challenge we were presented with, was to cater to the consumer psyche in terms of personal finance, and make it stand out of the crowd.
INPUT:
An easy to the eye and mind communication was the need of the hour. A ‘corporate’ tone of communication would not solve the issue. We had to be warm, personal, and casual. We created ‘Abood’, your friendly finance guy!
IMPACT:
100% Financed within 100 Days
Abood was invited again by popular demand for 3 YEARS
AWARD: Best Regional Bank Credit Card Design by MasterCard
Gaia Luxury
CREATING A SUPERBRAND
A brand that started from zero and is now the number one leather goods luxury brand in the Gulf because of aggressive marketing and extraordinary determination.
This brand was built from scratch; we handled it all from design and sketch to the finished products.
